What is an SEO expert? Well, it’s important to understand the distinction between an SEO expert and an SEO professional. An SEO Professional is someone who is knowledgeable in SEO and undertakes SEO is a business in order to generate income, right? There are plenty of those around.
But an SEO Expert is someone who has advanced knowledge in SEO; understands how search engines work (or at least as much as anyone can understand how search engines especially Google works!) and uses this understanding to improve the rankings of a website in the Google search results. This person could be the website owner – there are many people who aren’t SEO professionals yet inherently do great SEO work on their own websites! Or it could (and should) be an SEO Professional.
Ideally an SEO Professional would also be an SEO Expert, with a in-depth knowledge of all the different facets of SEO such as:
- Technical SEO such as page speed, mobile friendliness, security
- On-site aspects such as keyword optimisation, content development, use of meta tags, schema, consideration of voice search, content quality and structure, internal linking
- Inbound link quality, toxic links and a healthy link profile
- Social media and its impact on SEO
- Local SEO and Google My Business
It’s important to have an understanding of how those aspects work together to influence rankings. Its also important to set objectives, measure performance and be able to communicate effectively with the client and other stake holders.
It’s also important to get results in terms of higher rankings, improved quantity and quality of organic visitors and more business from your website.
So, are you looking for an SEO Expert in Queensland?
I have 20 years’ experience in SEO. let me use that knowledge to improve your rankings on Google.
Give me a call on 0401 827 976 or email me at firstname.lastname@example.org
Or fill out the form on the right.