G’day everyone, Ashley here from AshleyBryan.com.au.
If you’re a small business owner trying to figure out why your website isn’t showing up higher on Google — or why your traffic’s been dipping lately — there’s a goldmine of insight sitting right in front of you.
It’s called Google Search Console (GSC).
The only problem?
For most business owners, GSC is overwhelming. Charts, filters, impressions, clicks… it’s a lot.
But here’s the good news:
You can now ask ChatGPT to interpret your Search Console data for you — and it’s a game-changer.
Let me show you how.
Why Use ChatGPT to Analyse Your SEO Data?
Google Search Console gives you free data directly from Google about how your site appears in search results. It tells you:
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What search terms people use to find your site
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Which pages get the most impressions and clicks
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What countries and devices your traffic comes from
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Where your rankings are rising (or falling)
But making sense of all that data can be difficult — especially if you don’t live and breathe SEO.
This is where ChatGPT steps in as your personal SEO assistant.
By exporting your data and pasting it into ChatGPT (or uploading it via file if you’re using ChatGPT Plus), you can get meaningful analysis and even recommendations for improvement — without needing to know what a canonical tag or crawl budget is.
Step-by-Step: How to Do It
1. Open Google Search Console
Go to Google Search Console and log into your account.
2. Choose a Report to Export
You’ll usually want to look at one of these:
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Performance → Search Results → Pages
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Performance → Search Results → Queries
These show you which pages are being seen in Google results (impressions) and which ones are getting actual clicks.
3. Export Your Data
Click the Export button (top right) and choose the format — CSV is great for this. You can download it straight to your computer.
4. Head to ChatGPT
Open ChatGPT (ideally GPT-4) and say something like:
“I’ve just exported data from Google Search Console. Can you analyse it and tell me which pages are underperforming, which keywords are losing traction, and what improvements I should make?”
Then upload the CSV file or paste the relevant rows.
5. Let ChatGPT Do the Work
ChatGPT will give you:
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A summary of what’s working
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Pages that aren’t getting clicks despite impressions
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Keywords you might be missing
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Opportunities to add new content or improve existing pages
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Specific suggestions like “Add more internal links to Page X” or “This keyword appears often but has a low CTR”
✅ What This Means for You
By doing this once a month, you’ll get a clearer picture of how your site is performing — and more importantly, what you can do to improve it.
You’ll be able to:
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Identify content gaps
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Fix pages that are getting impressions but no clicks
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Improve your click-through rate (CTR) by updating page titles and meta descriptions
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Write content that actually answers the search intent behind your audience’s questions
And all of this is possible without hiring an SEO agency or staring at analytics for hours on end.
Tips to Make It Even Better
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Ask ChatGPT to group queries by theme (e.g. “group all plumber-related keywords”)
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Use the insights to update page content, not just analyse it
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Follow up with “What FAQ content should I add based on this data?”
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Run this process again after any major site update to see what changed
Final Thoughts
If you’ve ever felt stuck staring at your Search Console reports wondering, “What am I supposed to do with this?” — now you have a simple answer:
Export it. Ask ChatGPT.
Fix the issues. Rank higher.
It’s one of the easiest, most effective things any small business owner can do to improve their visibility — even if you’re not tech-savvy.
And best of all? It’s free.
If you’d like a walkthrough or want help understanding what ChatGPT tells you, feel free to reach out — or stay tuned for more how-to tips like this in the next post.
Cheers,
Ashley
