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Ashley Bryan Internet Strategist
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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online

Ashley Bryan has been a website optimisation professional and SEO specialist for nearly 20 years. He is based on Queensland’s Sunshine Coast.

76 likes 76 followers
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 7 days ago

Exciting News! I'm thrilled to introduce my new service: the Self-Optimising Website! Say goodbye to static websites and hello to a dynamic online presence that adapts to your needs. Grow your SEO performance and AI results performance over time, and boost traffic. All hands-free. Check it out here: https://websitestrategies.com.au/self-optimising-website/ #WebDesign #DigitalMarketing #SelfOptimising #WebsiteStrategies #OnlineSuccess

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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 2 weeks ago

Crank up your videos and start commenting on forums. Google is now prioritizing (short form) video content, forums, and user-generated content (UGC) in search results. This is why you're seeing alot more video shorts, Reddit content etc in the search results. Read more here: https://www.searchenginejournal.com/google-says-it-surfaces-more-video-forums-and-ugc/558428/ #SEO #ContentMarketing #VideoContent #GoogleUpdates 📹✨

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Google Says It Surfaces More Video, Forums, And UGC
In a WSJ interview, Google’s VP of Search Liz Reid says ranking…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 4 weeks ago

Wow, a comprehensive study of Google's AI Mode shows that people almost NEVER leave the AI window to go to websites: https://www.searchenginejournal.com/what-our-ai-mode-user-behavior-study-reveals-about-the-future-of-search/557697/ . If you don't know, Google AI Mode is an AI feature in Google search that works like Chat GPT - you interact with it. It's available almost everywhere and just now is rolling out in Australia. What this means is that you REALLY need to be cited as a source or mentioned as a supplier in the AI results, and for that to happen you have to have comprehensive information about your business/brand, products and services on your website and elsewhere. Test now on Google's Gemini: https://gemini.google.com/ to see what Google has on you, and also https://www.perplexity.ai/ to get suggestions as well. #AshleyBryanAU #AISEO #SEO

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What Our AI Mode User Behavior Study Reveals About The Future Of Search
Here’s what 250 sessions of user behavior in AI Mode tells us…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 1 month ago

AI Overviews aren’t a blip — they’re changing search in a big way. One standout stat from this piece: DMG Media saw CTRs drop by up to 89% when an AI Overview shows above the links. The article pulls together real data and publisher experiences, explains why Google’s talking about “higher‑quality” clicks while overall traffic slides, and lays out how to adapt — build brand, grow own audiences (newsletters, apps, podcasts), and optimise to get cited in AI Overviews. Want the full story and practical next steps? Read more: https://www.searchenginejournal.com/impact-of-ai-overviews-how-publishers-need-to-adapt/556843/ #SEO #GoogleSearch #AIOverviews #DigitalPublishing #ContentStrategy #ZeroClick #SearchTrends #Publishing

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The Impact Of AI Overviews & How Publishers Need To Adapt
Traffic losses tied to AI Overviews are not temporary fluctuations but indicators…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 2 months ago

Documents from Google's monopoly-related court case have revealed what seems obvious: Google uses Chrome data and user-activity as part of its assessment of websites for search results. This almost certainly means that Click Through Rates (CTR) like this aren't good news, and may well be keeping your rankings down, despite all of your SEO efforts. The response? Ensure your meta title and meta description are compelling. The title attracts attention to your result and the description sells the click. Read more: https://www.seroundtable.com/court-doc-google-user-interactions-chrome-data-40050.html #AshleyBryanAU #SEO #Google P.S: just ask if you need help: https://ashleybryan.com.au/contact-ashley/

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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 3 months ago

Organic clicks are going down as a result of Google AI Overviews and the rise of zero-click searches. If you’re still chasing keywords and backlinks, you’re missing where search is headed. This piece lays out a practical playbook for the AI era: build omnichannel visibility (think Reddit, TikTok, YouTube), optimise for AI Overviews with structured, conversational content, strengthen branded search and authority, and use AI to assist human-led content that’s fresh and genuinely helpful. Want to future‑proof your SEO with strategies that actually move the needle? Read more: https://www.searchenginejournal.com/ai-powered-search-adapting-your-seo-strategy/550048/ #SEO #AIOverviews #ZeroClick #DigitalMarketing #ContentStrategy #Omnichannel #BrandAuthority #SearchMarketing

http://www.searchenginejournal.com
AI-Powered Search: Adapting Your SEO Strategy
Win visibility by focusing on relevance, brand authority, and meeting users on…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 3 months ago

📰 Big news from Google: AI-generated images won’t hurt your SEO rankings. In a recent Q&A, Google’s Gary Illyes made it clear that using AI-generated visuals—so long as the rest of your content is solid and human-reviewed—won’t lead to penalties This is a reassuring update for anyone experimenting with AI tools to create site images, blog graphics, or social media visuals. Takeaway: Focus on quality—not the tool you used to create it. If your image supports valuable, accurate content, go ahead and use AI as your visual assistant. You can read more here: https://www.searchenginejournal.com/google-says-ai-generated-content-will-not-cause-ranking-penalty/553465/ #RankHigherOnGoogle #IncreaseVisibilityOnGoogle #SmallBusinessOwner

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Google Says AI-Generated Images Will Not Cause Ranking Penalty
Google's Gary Illyes said that there is no penalty or direct impact…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 3 months ago

🚀 New Tool Launch! 🚀 I’ve just released the AI FAQ & Schema Assistant — your new secret weapon for boosting visibility in Google’s AI Overviews & AI Mode. 💡 What it does: ✅ Creates clear, brand-matched FAQs from any webpage URL ✅ Generates ready-to-use FAQ schema in seconds ✅ Uses Australian English and SEO best practice for small businesses in AU & NZ No more tech headaches or guesswork — just fast, effective FAQs and schema that help your business get found online. 🔗 Try it today and give your website a real visibility boost! https://smallbiztoolbox.com.au/ai-faq-schema-assistant/ - Currently free to register. #SmallBusinessOwner #RankHigherOnGoogle #IncreaseVisibilityOnGoogle

http://smallbiztoolbox.com.au
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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 3 months ago

Want your brand name to show in Google search results instead of just your URL? If Google’s showing your plain domain instead of your brand, it’s not random — it’s a sign Google isn’t confident about your name. In my latest blog post, I break down: ✅ Why it happens ✅ How to add the right structured data (schema) to signal your brand name ✅ Where to reinforce your brand in your meta tags and headings ✅ How to get Google to re-crawl and (hopefully) update your listing Give Google the right signals, and you increase your chances of showing up with a clean, professional brand name in search — not just a web address. 🔗 Read the full guide here → https://ashleybryan.com.au/how-to-get-your-brand-name-not-just-your-url-to-show-in-google-search-results/ #RankHigherOnGoogle #IncreaseVisibilityOnGoogle #SmallBusinessOwner

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How to Get Your Brand Name (Not Just Your URL) to Show in Google Search Results - Ashley Bryan Internet Strategist
Ever noticed how, in Google search results, some listings show a neat…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 4 months ago

🚀 Curious about how long it really takes for SEO to show results? 🤔 Check out this insightful article by Search Engine Journal where Google breaks down the timeline for SEO success! 📈💡 Read more here: https://www.searchenginejournal.com/google-explains-how-long-it-takes-for-seo-to-work/550899/ #SEO #DigitalMarketing #SearchEngineOptimization #GoogleInsights #ContentMarketing

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Google Explains How Long It Takes For SEO To Work
Google explains how long it typically takes for SEO changes to show…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 4 months ago

Want to know why some websites rank higher than yours in Google? There’s a hidden tool inside Google’s search results that most business owners don’t know about — but it gives you a clear view of where Google is getting its trust signals from. 🧠 It’s called the “About this result” panel — and it shows you which directories, review platforms, and third-party sites Google trusts when it ranks a page. 💡 In my latest post, I’ll show you how to use this simple tool to: ✅ Understand why top competitors are outranking you ✅ Uncover the sites and reviews Google is paying attention to ✅ Identify where your business should be listed next ✅ Spot negative mentions — and fix them If you want to rank higher, start by seeing what Google’s actually looking at. 🔗 Read the full article here → https://ashleybryan.com.au/want-to-rank-higher-on-google-look-at-what-googles-looking-at/ #RankHigherOnGoogle #IncreaseVisibilityOnGoogle #SmallBusinessOwner

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Want to Rank Higher on Google? Look at What Google’s Looking At - Ashley Bryan Internet Strategist
If you’ve ever wondered why certain websites are ranking ahead of yours…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 5 months ago

🤖 Does AI know what your business is really about? With Google AI Overviews already live — and AI Mode launching soon in Australia — it’s time to ask a new question: 👉 How do large language models like ChatGPT, Perplexity, or Gemini describe your brand online? Because here’s the reality: When a customer searches for your business, AI tools now generate answers on your behalf — based on the information they can find. And if that information is outdated, confusing, or wrong? That’s what your customers see. Here’s what you can do today: ✅ Ask ChatGPT to “undertake deep research” on your name or business ✅ Review the websites and social profiles it pulls ✅ Correct or update anything misleading ✅ Check your competitors too — see where they’re getting mentioned, and whether you should be on those sites too This is brand control and SEO insight rolled into one. And with AI now influencing the search results more than ever, getting this right is absolutely essential. Read more: https://ashleybryan.com.au/does-ai-understand-your-brand-heres-how-to-find-out-before-it-matters/ 💬 Need help reviewing your brand’s AI presence or figuring out what’s missing? Just reach out — I’m happy to help. #RankHigherOnGoogle #IncreaseVisibilityOnGoogle #SmallBusinessOwner

http://ashleybryan.com.au
Does AI Understand Your Brand? Here’s How to Find Out Before It Matters - Ashley Bryan Internet Strategist
With AI Overviews now part of Google Search — and AI Mode…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 5 months ago

🚀 I’ve just published a new article that dives deep into a topic many small to medium-sized businesses are curious about: "How Much Does SEO Cost in Australia?" 💰🌏 If you're looking to understand the costs associated with SEO and how it can benefit your business, this guide is for you! Check it out here: https://websitestrategies.au/how-much-does-seo-cost-in-australia-a-guide-for-small-to-medium-sized-businesses/ Let’s unlock the potential of your online presence together! 🔍✨ #AshleyBryanAU #SEOCost #SEO #DigitalMarketing #Australia #SmallBusiness #BusinessGrowth #WebsiteStrategies

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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 5 months ago

What to do in the age of AI generated search results?: o Answer Real Customer Questions - Create content around common, long-tail search queries like “Who is the best [your service] in [location]?” o Build Comprehensive Content - Go beyond surface-level info — cover topics deeply with guides, FAQs, and comparisons. o Use Clear Structure - Break content into headings, bullet points, and sections so AI can easily extract meaning. o Match Content to Intent - Place product-focused answers on sales pages and general info in blogs or FAQ pages. o Use Schema Markup (if possible) - Add FAQ or How-To schema to help Google understand and display your content. o Check What Shows Up Now - Use tools like Perplexity.ai to see what answers are being shown — and spot content gaps. o Update Content Regularly - Keep information fresh, complete, and trustworthy — AI prioritises up-to-date, relevant sources. Let me know if you need help: https://ashleybryan.com.au/contact-ashley/ #AshleyBryanAU #SEO #AI

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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 5 months ago

Still wondering how to get your landing pages ranking higher in Google? Here’s a simple but powerful strategy: 👉 Interlink your blog posts around a single topic — and direct that authority to your landing page. Google loves structured, topic-rich websites. When your blog posts support each other and point to your core landing page, it builds what I call authority flow — and that can seriously boost your rankings. 💥 In my latest blog post, I explain: ✅ What “authority flow” means in practical terms ✅ How to build topical clusters with internal links ✅ Why your blog and social content should work together ✅ A visual SEO cluster diagram to guide your setup 📖 Read the post here → https://ashleybryan.com.au/interlinking-blog-posts-to-push-landing-pages-higher-in-google/ This works incredibly well for small business websites — and once you see the diagram, it just clicks. 💡 #RankHigherOnGoogle #IncreaseVisibilityOnGoogle #SmallBusinessOwner

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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 5 months ago

💡 Small business owners — want to rank higher on Google and increase visibility with a quick, free SEO trick? It’s right there in the search results… and most people ignore it. 👉 Just Google your service, and look at the “People Also Ask” box. Those are the questions real people are typing into Google — and Google is telling you exactly what content it wants to show. ✅ Add those questions (and helpful answers) to your key pages ✅ Use clear formatting and proper headings ✅ Keep answers short and focused (2–4 sentences) ✅ Bonus: add FAQ schema or ask ChatGPT to help structure it This one move can help you rank for long-tail queries, appear in AI Overviews, and boost your authority — without needing a new blog post. Start using the content Google is literally handing you. #RankHigherOnGoogle #IncreaseVisibilityOnGoogle #SmallBusinessOwner

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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 5 months ago

📍 Local small business owners — if you want to rank higher on Google and increase visibility, you still need to be showing up in Google Maps. It’s not optional. It’s essential. When someone searches “best [your service] near me” or “SEO consultant in [your suburb]” — that Map Pack is the first thing they see. If your business isn’t there, it’s invisible. Here’s what to do: ✅ Claim and fully complete your Google Business Profile ✅ Add updated photos, services, and FAQs ✅ Use local keywords in your description and service titles ✅ Encourage real, quality reviews from local customers ✅ Keep your location data consistent across the web 🎯 Google Maps is one of the highest-converting tools in local SEO — and most businesses still don’t fully optimise it. Don’t let your competitors win by default. #RankHigherOnGoogle #IncreaseVisibilityOnGoogle #SmallBusinessOwner

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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 5 months ago

Are you still spending hours making graphics — or paying designers for every blog image? Here’s a better way: I just published a new blog post showing how ChatGPT now creates professional-looking images with real text inside — and it's a total game-changer for small business owners. In the post, I share: ✅ How I prompt ChatGPT to design featured images ✅ Why version 4 (Pro) is far better at text layout ✅ Tips to get results that actually match your brand I even show examples it’s created for my own site. 💬 Have you tried this yet? Would you use AI for your social or website images? Read the post here 👉 https://ashleybryan.com.au/how-to-use-chatgpt-to-create-stunning-images-with-text-a-game-changer-for-small-business-content/ #RankHigherOnGoogle #IncreaseVisibilityOnGoogle #SmallBusinessOwner

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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 6 months ago

📊 Are you a small business owner trying to understand why your website isn’t ranking higher on Google? Here’s a simple way to get clarity — without needing to be an SEO expert. ➡️ Just export your Google Search Console (GSC) data and upload it to ChatGPT. This one move can help you uncover: ✅ Which pages are losing impressions ✅ What keywords aren’t performing ✅ Where you’re missing visibility opportunities ✅ What changes will improve your traffic 💡 ChatGPT can analyse, interpret, and recommend what to fix — all based on your real data. So if you want to increase visibility on Google and actually understand what’s going on, start with your own GSC report… and ask the right AI. #RankHigherOnGoogle #IncreaseVisibilityOnGoogle #SmallBusinessOwner

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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 6 months ago

📢 Want your content to rank higher in Google’s new AI Overviews and AI Mode? Google is now summarising answers using AI — and it’s only pulling from content that’s clear, structured, and authoritative. If your blog posts and service pages aren’t laid out the right way, you could be missing out on massive visibility — even if your SEO is solid. 🧠 In my latest post, I break down exactly how to: ✅ Structure content for AI ✅ Use schema and headings effectively ✅ Include the right visuals and data ✅ Write in a way that AI (and humans) understand Whether you're writing blogs, product pages or service content — this guide shows you how to future-proof your site for AI-powered search. 📖 Read it here → https://ashleybryan.com.au/understanding-googles-ai-overviews-and-ai-mode/ #RankHigherOnGoogle #IncreaseVisibilityOnGoogle #SmallBusinessOwner

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Understanding Google's AI Overviews and AI Mode - Ashley Bryan Internet Strategist
As Google continues to evolve with AI Overviews and AI Mode, it's…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 6 months ago

📣 Local small business owners — wondering if running Google Ads helps your organic rankings? Here’s the honest answer: No, Google Ads don’t directly boost your SEO. But that doesn’t mean they’re not helpful for your visibility. When you run well-targeted Google Ads, you generate high-quality traffic to your website — and that traffic sends positive signals to Google: ✅ Lower bounce rates ✅ Higher time on site ✅ Better user engagement 👉 All of these indirectly support your organic rankings over time. So, while ads alone won’t increase your SEO rankings, they can absolutely help reinforce the content that does. If you’re a small business owner trying to rank higher on Google and increase visibility, don’t treat SEO and ads as separate strategies — make them work together. #RankHigherOnGoogle #IncreaseVisibilityOnGoogle #SmallBusinessOwner

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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 6 months ago

Has your website’s organic traffic dropped lately — and you’re not sure why? You’re not alone. Google’s expanding AI Overviews may be the reason your rankings look fine, but your traffic is falling. 🧠 These summaries appear at the top of search results, answering user questions before they even see your website. In my latest blog post, I break down: ✅ Why this is happening ✅ What it means for your visibility 💬 If staying visible on Google matters to your business, you need to read this. 📖 Read it here → https://ashleybryan.com.au/losing-organic-traffic-googles-ai-overviews-might-be-the-reason/ #RankHigherOnGoogle #IncreaseVisbilityOnGoogle

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Losing Organic Traffic? Google’s AI Overviews Might Be the Reason - Ashley Bryan Internet Strategist
Have you recently noticed that your organic traffic — as reported in…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 6 months ago

Google’s rolling out AI Mode – and your SEO strategy needs to adapt. G’day, Ashley here 👋 Google has started testing a brand-new AI Mode in Search, and while it’s only live in the US for now, it’s a clear sign of where things are headed — and fast. This changes how people search and how businesses get found. 👀 If you want to rank higher on Google and stay visible in this new AI-powered search experience, you’ll need to start preparing now. In my latest blog post, I explain: ✅ What Google’s AI Mode actually is ✅ How it affects traditional SEO and organic rankings ✅ What steps you can take today to stay visible in AI Overviews 📖 Read it here: https://ashleybryan.com.au/googles-new-ai-mode-is-rolling-out-heres-what-it-means-for-your-business/ It’s short, clear, and actionable — no fluff, just what you need to know.

http://ashleybryan.com.au
Google’s New AI Mode Is Rolling Out — Here’s What It Means for Your Business - Ashley Bryan Internet Strategist
I wanted to give you a quick heads-up on something important I…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 8 months ago

Interested in your local Google Rankings? We’re thrilled to introduce the FREE Freshness Distance Calculator by Whitespark! Basically it analysis your competitors and tells you how often you need to refresh your content in order to be competitive. Checkout the article here: https://smallbiztoolbox.com.au/boost-your-website-rankings-with-fresh-content-introducing-the-free-freshness-distance-calculator-by-whitespark/ #SEO #ContentMarketing #DigitalMarketing #WebsiteRanking #Whitespark #FreshContent #SmallBizToolbox

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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 8 months ago

Hey everyone! Check out my latest article: "How to Avoid Duplicate Content Issues Between Blog Posts and Sales Pages." It's packed with useful tips to boost your SEO and keep your content unique—no more duplicate headaches!

How to Avoid Duplicate Content Issues Between Blog Posts and Sales Pages
#ContentStrategy #SEO #DigitalMarketing #BloggingTips #SalesPages #MarketingAdvice #AshleyBryanAU

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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 8 months ago

Does having an audio version of your blog post help its SEO performance? No, not directly, but it helps people, is great for accessibility and better visitor metrics are an SEO positive signal: https://www.searchenginejournal.com/google-answers-whether-audio-versions-of-blog-posts-help-seo/540166 #SEJ

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Google Answers Whether Audio Versions Of Blog Posts Help SEO
Google's Martin Splitt answers whether adding an audio version of a blog…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 9 months ago

Great article on the The Impact Of AI Overviews On SEO by SEJ: https://www.searchenginejournal.com/impact-of-ai-overviews-on-seo/539982/ Gives a lot of insights about how AI Overviews is shaking up SEO. This graph says a lot: AI Overviews mostly shows for Informational searches eg "which brisbane plumber has the best reviews?" rather than commercial searches eg "brisbane plumber". But do both: optimise money pages for the commercial phrases in organic search results, and add rich content to your blog to capture the informational searches in AI. #SEJ #AshleyBryanAU #AI #SEO

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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 9 months ago

Duplicate content on your website can be a sneaky issue that harms your SEO and user experience. Check out my latest article to discover why duplicate content is a problem and how you can effectively fix it! Read more here: https://ashleybryan.com.au/why-duplicate-duplicate-content-on-your-website-is-a-problem-and-how-to-fix-it/ #SEO #ContentMarketing #WebDevelopment #DuplicateContent #WebsiteTips #AshleyBryanAU

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Why Duplicate Duplicate Content on Your Website is a Problem (and How to Fix It) - Ashley Bryan Internet Strategist
Duplicate content on a website can seem harmless at first, but it…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 9 months ago

Ever wondered why your Google search results display your web address instead of your business name? You're not alone! There are some things you can do to fix it: https://ashleybryan.com.au/why-do-my-google-results-have-my-web-address-and-not-business-name/ #SEO #DigitalMarketing #OnlinePresence #BusinessTips #GoogleSearch #AshleyBryanAU

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Why do my google results have my web address and not business name? - Ashley Bryan Internet Strategist
Have you ever searched for your business on Google, only to find…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 9 months ago

Google has shed some light on SEO for AI Overviews: https://www.searchenginejournal.com/google-shares-insight-on-seo-for-ai-overviews/538154/. Here are the key points for business owners: - technical SEO will continue to be important for search engines and for AI search - figure out what is the value you are adding to the Internet and how you are helping people. Give the users what they want. - it’s time we evolve SEO to be full funnel. We have to start thinking about user intent, what users want, do real marketing. It’s not enough to focus on clicks #AshleyBryanAU #SEO #AIOverviews

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Google Shares Insight On SEO For AI Overviews
Google's John Mueller shared his thoughts on SEO for AI Overviews and…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 9 months ago

Google has made some changes to their own content which gives us some insight into what we need to be doing with our own content: https://www.searchenginejournal.com/googles-documentation-update-contains-hidden-seo-insights/537868 What stands out for me is that images must communicate the message of the page very clearly and not be just visually appealing. They changed one of their own pretty images for a screen shot of one of their pages, communicating their message very clearly. #Google #AshleyBryanAU

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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 9 months ago

Brands are noticing a significant uptick in traffic thanks to AI-driven search tools like ChatGPT and Google Gemini. A report from Modern Retail highlights that users are not only engaging with AI-generated summaries but are also clicking through to explore more, which is a promising trend for marketers and business owners. This highlights the need for brands to create comprehensive content that answers people’s questions. Read more here: https://www.searchenginejournal.com/are-people-clicking-links-in-chatgpt-search-brands-say-yes/537954/ #AIMarketing #DigitalTrends #SEJ #AshleyBryanAU

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Are People Clicking Links In ChatGPT Search? Brands Say Yes
Brands report anecdotal evidence that users are clicking links in ChatGPT and…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 9 months ago

Exciting insights for retailers aiming to shine on Google Shopping! A recent study has revealed that Amazon dominates, appearing in 52% of Google Shopping searches. Beyond Amazon’s lead, the research highlights key factors like website authority, backlinks, competitive pricing, and customer reviews, all contributing to higher rankings. Prioritising fast shipping and clear return policies can significantly boost your Google Shopping performance. Discover how these elements can elevate your e-commerce presence today. #GoogleShopping #EcommerceSuccess #SEO Learn more about these essential strategies:

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Google Shopping Rankings: Key Factors For Retailers
Study reveals key factors correlated with higher Google Shopping rankings, including, pricing,…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 10 months ago

Fake AI Reviews Are Ruining Google: What Can We Do? The world of online reviews is facing a crisis as AI-generated fake reviews become more prevalent. By 2026, experts predict these deceptive reviews could outnumber genuine ones, dealing a blow to consumer trust. Despite the grim outlook, businesses can combat this issue by grounding themselves in authentic customer experiences and leaning more on real-world interactions and word-of-mouth referrals. Learn more about the impact and solutions to this pressing issue: https://whitespark.ca/blog/fake-ai-reviews-are-ruining-google-what-can-we-do/ #FakeReviews #AI #ConsumerTrust #LocalSEO #OnlineFraud #WordOfMouth #BusinessIntegrity

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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 10 months ago

A recent article highlights how generative AI is impacting web traffic referrals. Some sites have faced a significant drop in search referral traffic, with projections indicating a possible decrease of 20% to 60%. This uneven impact showcases the shifting dynamics as AI continues to reshape the digital marketing frontier. Learn more here: https://www.emarketer.com/content/traffic-referrals-have-dropped-sites-generative-ai-impact-uneven #GenerativeAI #DigitalMarketing #TrafficReferrals

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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 10 months ago

Are you ready to level up your SEO strategy? It all starts with truly understanding your customers’ intent! In my latest article I look at why tapping into the “why” behind every search is the secret to standing out in today’s crowded digital landscape. Discover how to align your content, keywords, and overall approach with what your audience really wants—so you can drive more meaningful traffic to your site. Check out the post here: https://ashleybryan.com.au/understanding-customer-intent-the-bedrock-of-strategic-seo/ #AshleyBryanAU #SEO #CustomerIntent #MarketingInsights #ContentStrategy #OnlineVisibility #SearchOptimization #MarketingStrategy #IntentBasedMarketing #KeywordResearch

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Understanding Customer Intent: The Bedrock of Strategic SEO - Ashley Bryan Internet Strategist
What exactly is customer intent, and why does it play such a…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 10 months ago

In a rapidly evolving digital landscape, AI has become crucial for maintaining a competitive edge in SEO. This article in Forbes, highlights that AI is not just a tool but a mindset shift. By embracing AI, businesses can better meet user expectations and stay ahead of the curve. Without an AI strategy, companies risk falling behind. Discover how AI can transform your business approach and help you thrive in the AI-driven era. Learn more in the full article: https://www.forbes.com/councils/forbesagencycouncil/2025/01/07/the-role-of-ai-in-the-future-of-seo/ #AI #SEO #DigitalTransformation #BusinessInnovation #ForbesLeadership #AshleyBryanAU

http://www.forbes.com
Council Post: The Role Of AI In The Future Of SEO
In the AI era, companies must revamp their SEO and digital strategies…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 12 months ago

More insane AI. I was playing with this AI tool https://ilovesong.ai/ which generates music. It created this rock song about SEO in the Sunshine Coast in about 30 seconds: https://ilovesong.ai/share?id=3643058&uid=e60be534-e659-49ab-9758-bdbc7aba9289 Not a song I'd actually use of course but interesting. But writes great sounds, mood, music etc for video if you need one. #AshleyBryanAU #AI

http://ilovesong.ai
iLoveSong.ai
ilovesong.ai is the official website of Song AI. Explore ilovesong.ai for the…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 1 year ago

Hi Everyone. Just a note to let you know that Google’s AI Overviews is rolling out in Australia and New Zealand. As I’ve communicated previously, this is Google’s AI search which will appear for some searches at the top of the organic results. The impacts will be slow to build but: • Organic results will start to be pushed down, leading to reduction in organic traffic. So you want to ensure you are visible in the AI search results. • You’ll need comprehensive information around your target topics, on your websites. This will start very slowly but over time I see the AI Search largely replacing the Organic results. Read more: https://www.seroundtable.com/google-ai-overviews-more-countries-38312.html #AshleyBryanAU #SEO #AISearch

http://www.seroundtable.com
Google AI Overviews Now Available In Over 100 Countries For More Than 1 Billion Users
Google announced it is rolling out AI Overviews in Google Search to…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 1 year ago

Interesting: https://www.seroundtable.com/google-content-difference-main-content-38305.html but not surprising. Google downgrades the rankings of content on a website that is different from the main content. Or, to put it another way, you will find it difficult to rank content on your website if it is different from the main theme of your website. So, niche websites, tightly themed around one topic, will benefit from this and this is what I am seeing here. This also highlights how ineffective those blog/article websites that have everything on them, with no overall topic, are for your SEO. They won't move the needle.

http://www.seroundtable.com
Google Search Systems Downgrading Rankings For Content Starkly Different From Main Content
Google is now saying it has ranking systems that "aim to understand…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 1 year ago

Possibly the best analysis and summary of the state of SEO today: https://influencermarketinghub.com/seo-trends-report/ . The 2024 SEO Trends Report emphasises AI's growing role in search optimisation, focusing on user intent over keywords. Automation tools are improving SEO tasks, but human creativity remains vital. AI increasingly favours trusted brands and community-driven sites like Reddit. The report advises shifting towards high-quality, user-centric content, and adapting to AI-driven search ranking factors. Key metrics are evolving from traditional SEO measurements to those prioritising user intent and engagement.

http://influencermarketinghub.com
SEO Industry Trends Report 2024: The Search Revolution Has Already Begun
Learn how brands are shifting from keyword-focused SEO to intent-driven strategies with…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 1 year ago

Excited to see the latest episode of my daughter, Charlotte's, The Dog Podcast: https://www.youtube.com/watch?v=zs51dvCdhqw where she talks to Sarah Rutten about force-free dog training. Charlotte is working hard to make the show better and better and has an exciting new set and format. Check it out and support her by liking and following. #TheDogPodcast #DogTraining

http://www.youtube.com
Best Selling Author Sarah Rutten talks about Force-free Dog Training on The Dog Podcast Ep 4 Part 1
Join Charlotte Bryan as she chats with No. 1 Amazon Best Selling…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 1 year ago

🚀 New Guide for Small Business Owners! Struggling to manage your Google Business Profile effectively? We’ve got you covered! 🌟 Our latest guide walks you through the essential steps for keeping your profile up-to-date, engaging customers, and improving your online visibility. From responding to reviews to updating your business hours, this guide has everything you need to make the most of your Google Business Profile. 📈 👉 Check it out here: https://smallbiztoolbox.com.au/a-guide-to-managing-your-existing-google-business-profile/ Stay ahead of the competition and ensure your business stands out online! 💼

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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 1 year ago

📢 Attention Small Business Owners! Did you know that regularly updating your Google Business Profile can significantly enhance your local visibility? 🌐 In our latest article, we explore the importance of posting updates and how it can help you connect with more customers. From boosting your search rankings to engaging your audience, we've got you covered. 👉 Read more here: https://smallbiztoolbox.com.au/the-importance-of-posting-updates-to-your-google-business-profile/ Don't miss out on these valuable insights to give your business the edge it deserves! 💪

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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 1 year ago

Big AI news from Google! They've just rolled out AI-organised search results in the US, starting with recipes on mobile devices. This new layout mixes articles, videos, and forums into one personalised page, giving users a super varied and rich search experience. But .... businesses might have to change their SEO game to stay visible in this AI-driven layout. It could mean getting creative with content to keep up as Google expands this feature to more topics. 📱✨ I'll keep you posted. Check out the full article here: https://www.searchenginejournal.com/google-rolls-out-ai-organized-search-results-pages/529078/ #SEO #GoogleUpdate #AI #DigitalMarketing #AshleyBryanAU

http://www.searchenginejournal.com
Google Rolls Out AI-Organized Search Results Pages
Google launches AI-organized search results in US, starting with recipes. New format…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 1 year ago

Here's a great example of why it's important not to panic when you see your rankings drop. Sept 26: Looking good at #5 Sept 29th: Oh no! dropped to #90 Oct 2: Back to #5 No action taken here just Google messing around - always give it a couple of weeks before worrying about rankings drops (or celebrating increases!). #norhymeorreason #AshleyBryanAU #rankingson G

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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 1 year ago

Is your small business prepared for the growing threat landscape? Discover how to secure your WordPress and WooCommerce website with my latest article. From understanding common vulnerabilities to implementing effective security measures, this article is a must-read for all eCommerce business owners in Australia! 👉 Read more: https://ashleybryan.com.au/the-importance-of-security-for-your-wordpress/ #WordPress #WooCommerce #CyberSecurity #SmallBusiness #Ecommerce #WebsiteSecurity #AshleyBryan

http://ashleybryan.com.au
The Importance of Security for Your WordPress and WooCommerce Website: What Small Business Owners Need to Know - Ashley Bryan Internet Strategist
Discover essential security tips for your WordPress and WooCommerce site to protect…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 1 year ago

Proud to see another episode of The Dog Podcast out today. This one is all about exercising your dogs, protecting joints, keeping them fit etc. Well done Charlotte! #thedogpodcast #doghealth

http://youtu.be
Dog Physiotherapist on Exercising Your Dog on The Dog Podcast Ep 3
In this episode of the Dog Podcast, we’re joined by animal physiotherapy…
Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 1 year ago

SmallBizToolbox is proud to sponsor the next episode of The Dog Podcast, featuring Katrinka Geelen, Animal Physiotherapist, who will be talking about factors impacting canine health: https://thedogpodcast.com.au/katrinka-geelen/ . The episode is out this Friday, 13 Sept. 2024 on https://www.youtube.com/@DogPodcast . #TheDogPodcast #SmallBizToolbox #CharlotteBryan

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Ashley Bryan - Your Business Online
Ashley Bryan - Your Business Online️ 1 year ago

Hi everyone. Just a quick note to let you know I am currently running a launch special for my new website SmallBizToolbox: https://smallbiztoolbox.com.au/launch-special/. So, that's 50% off for the first 12 months if you sign up this month and use the code LAUNCH50. Remember, I'll be adding new resources all the time so its a great idea to lock those prices in now. I also take requests for guides and AI Tools to be added. #SmallBizToolbox #SmallBusiness #AITools #eBooks, #Guidesforsmallbiz

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Ashley Bryan

Ashley Bryan is a Queensland-based website strategist, SEO consultant and AI advisor who has spent more than 25 years helping small and medium-sized businesses across Australia and New Zealand improve their online performance through data-driven analysis and plain-English guidance.

Ashley Bryan Internet Strategist
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