If you think about it, when was the last time you booked a restaurant, tradie, or bought a product without glancing at the reviews? Chances are, you didn’t. Your potential customers are no different.
Why Testimonials & Reviews Matter
- Trust Signals for Customers
People trust other people’s experiences. Positive reviews act as proof that your business delivers on its promises. - Boosts Conversions
A visitor might be “on the fence” — reviews can give them the confidence to pick up the phone or submit an enquiry. - SEO & Visibility
Fresh user-generated content helps Google understand that your business is active and relevant. Reviews can even influence local SEO rankings. - Differentiation
In competitive industries, reviews can be the deciding factor between choosing you or your competitor.
How to Add Them to Your Website
- Create a Testimonials Page
Dedicate a page where visitors can browse a collection of feedback. - Sprinkle Reviews Across Key Pages
Don’t hide them — place short testimonials on your homepage, service pages, and even alongside enquiry forms. - Use Google Reviews
If you have a Google Business Profile, embed real reviews directly. These carry extra credibility. - Add Photos or Names
Where possible, include the customer’s name, business, or even a photo. It makes the testimonial feel authentic (never use stock or made-up quotes). - Keep Collecting
Build a simple process to ask for feedback after every project. The more recent and relevant your reviews, the more trust they inspire. - Download my free checklist:
Download my free checklist for collecting and publishing testimonials and reviews:
Collecting and Publishing Testimonials & Reviews
Send download link to:
Final Thought
Adding testimonials and reviews isn’t just about looking good — it’s about building credibility, improving SEO, and ultimately winning more customers. It’s simple, effective, and something every small business should prioritise.
