Does The Use Of Diacritics Affect SEO?

the use of diacritics in seo

I was just asked if the use of diacritics affects SEO. Diacritics are the symbols added to letter which change the way the letter sounds and the example given was “Façade” Vs Facade’ .

Google may well have not known the difference in the past but its seems that it does now thanks to the BERT update.

When searching for each version I see different results and the keyword planner tells us that search volumes are different:

I would treat them different and put the emphasis on the non-diacritic in this case as it has heaps more search volume . This makes sense; I don’t think most people will know or want to try and type the symbol.

Ashley Bryan is an Internet Strategist and a Website Optimisation Consultant located on the Sunshine Coast in Australia with over 19 years' experience. He owns WebsiteStrategies which serves businesses in Australia and New Zealand.

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