OR: How to Stop Your Blog Posts and Sales Pages from Stepping on Each Other’s Toes
If you’re filling up your website with useful articles and detailed sales pages, you might start wondering if they’re clashing instead of working together. When pages cover too much of the same thing, Google gets confused, rankings take a hit, and visitors don’t always end up where they should. It’s not just frustrating—it’s bad for business. So, how do you keep your pages in their own lanes while still giving people all the information they need?
Why Some Pages Start Competing Instead of Helping
1. Pages Start Battling for the Same Keywords
Sometimes, different parts of your site might be trying to rank for the same search terms, making it tricky for Google to pick a winner. A detailed blog post might push down your actual sales page, or worse, they could both get lost in the mix.
Example:
- A sales page talks about “solar bollards for marinas.”
- A blog post also focuses on “solar bollards for marinas” but adds more detail on installation, materials, and maintenance.
Since both pages focus on the same phrase, Google has to choose which one should rank higher, and sometimes, that choice isn’t the one you’d want.
2. Content Ends Up Too Similar
Repeating yourself too much across multiple pages can be a problem. If big chunks of text appear on both a blog and a sales page, Google might decide to only show one of them—or even filter one out completely. That’s not exactly ideal if the missing page is the one meant to make the sale.
Giving Each Page a Clear Purpose
1. Keep Their Jobs Separate
If two pages talk about the same thing, they need to focus on different angles:
- Sales Pages: Should make people want to take action—buy, sign up, get in touch.
- Blog Posts: Should give people useful insights and answer their questions without pushing them to make a purchase straight away.
Example:
- Sales Page for Solar Bollards: Lists features, highlights the best options, and gives a button to request a quote.
- Blog Post on Solar Bollards: Explains why they’re useful, goes over common installation problems, and maybe even shares a few maintenance tips.
2. Use Different Keywords for Each Page
Instead of making your blog and sales page fight for the same words, tweak them a bit so they target different phrases.
How to Shift the Focus:
- Sales Pages: Should use words that buyers would type in when they’re ready to spend money (e.g., “buy solar bollards Australia,” “solar lighting supplier”).
- Blog Posts: Should go for words that people search when they’re still learning (e.g., “how solar bollards improve safety,” “solar bollard installation guide”).
By keeping their keywords slightly different, you make sure each page gets its own chance to shine.
3. Make Sure the Content Feels Different
Google pays attention to how pages are structured, so switching things up between sales pages and blog posts helps.
| Part of Page | Sales Page | Blog Post |
|---|---|---|
| Title | “Buy Solar Bollards for Pathways & Jetties” | “How Solar Bollards Improve Safety on Docks” |
| First Few Lines | Talks about product benefits and gets to the point | Tells a short story or brings up a common issue people face |
| Headings | Lists features, benefits, and pricing | Answers questions, shares tips, and explains details |
| Call to Action (CTA) | Clear and direct—“Request a Quote” or “Order Now” | A softer push—“Learn More” or “See Available Options” |
4. Link the Blog to the Sales Page (But Not the Other Way Around)
Links between your pages should guide people toward making a decision, not pull them away from it.
- From Blog to Sales Page: Yes ✅ (This helps visitors move from learning to buying.)
- Example: “Thinking about getting solar bollards? Check out our product range for the best options.”
- From Sales Page to Blog: No ❌ (You don’t want to send someone away from a purchase page.)
If the sales page is where the action happens, keep people there.
5. Use Canonical Tags If Pages Have Overlapping Details
If two pages cover some of the same points, you can use a canonical tag (rel=“canonical”) to tell Google which page is the main one.
For example:
- The sales page has the original product descriptions.
- The blog post includes some details but points back to the sales page with a canonical tag.
That way, Google understands that the sales page is the priority.
6. Make the Titles and Descriptions Unique
Since search engines rely on titles and descriptions to figure out what a page is about, it’s best to make them different.
Example for a Sales Page:
- Title: “Solar Bollards Australia | Durable Outdoor Lighting”
- Description: “Buy high-quality solar bollards for marinas, pathways, and more. Get a quote today!”
Example for a Blog Post:
- Title: “How Solar Bollards Make Public Spaces Safer”
- Description: “Thinking of installing solar bollards? Learn how they reduce maintenance and improve lighting efficiency.”
Making these distinct ensures each page gets seen for what it actually offers.
So, Can You Be Thorough Without Messing Up SEO?
Absolutely. The trick is keeping blog posts and sales pages different enough so they support each other instead of competing.
Some things to keep in mind:
✅ Give each page its own job—blog posts educate, sales pages convince.
✅ Target slightly different keywords so they don’t clash.
✅ Use different writing styles so they feel unique.
✅ Point blog readers toward the sales page without leading customers away.
✅ Set up canonical tags when there’s some overlap.
✅ Make sure titles and descriptions stand out so Google sees them as separate.
With a little effort, your blog can bring in curious visitors, and your sales page can turn them into customers—without stepping on each other’s toes.
Need help? Just ask: help@ashleybryan.com.au
