If you’ve got a landing page that you’d love to see ranking higher in Google — maybe it’s a service page, a product page, or a key category — there’s a simple SEO technique you might be overlooking:
👉 Interlinking blog posts around that topic to push authority up into the landing page.
Let’s walk through how it works.
Here’s another way to look at it:
What’s a Landing Page in This Context?
When I say “landing page”, I’m referring to any high-value page on your site that’s focused on a specific product, service, offer or category.
Examples:
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“Website Design Packages for Tradies”
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“SEO Services in Sunshine Coast”
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“Bathroom Renovation Packages”
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Or even a sales page for a digital product
These are the pages that really matter for your business — the ones that should convert and ideally sit on Page 1 of Google.
Using Blog Posts to Push Authority
Here’s the part many small business owners don’t realise:
You can use your blog posts to build and direct topical authority toward your landing page.
Here’s how:
- Write multiple blog posts around your landing page topic
- Make sure they’re complementary, not repetitive
- Interlink the blog posts with each other
- Link each blog post to your landing page
What this creates is a topical cluster — a network of useful content that builds authority on the topic and signals to Google:
“This website knows what it’s talking about.”
And as those blog posts gain traction (from internal links, social media shares, or time), their authority flows into your landing page — helping it climb the rankings.
Why Google’s AI Loves This Structure
Google’s algorithm is evolving fast — and with AI Overviews and semantic search becoming more prominent, Google isn’t just looking at keywords anymore.
It’s looking at:
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Depth of information
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Topical coverage
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Content relationships
If you’ve written multiple posts on a subject — all clearly linked to each other and to a key landing page — Google sees that structure as credible, relevant, and helpful.
Especially now, with AI scanning for comprehensive answers to questions, having well-organised content on a theme helps you show up in more results — not just traditional listings, but also AI-generated responses.
Don’t Forget the Social Media Piece
Now here’s the bonus step: once you publish those blog posts, don’t let them sit quietly on your site.
Promote them via:
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Facebook
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LinkedIn
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YouTube (if there’s a video version)
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Instagram stories or reels
Every time you share a blog post on social media, it builds external authority signals. Those posts begin collecting their own authority from traffic, shares, and engagement.
If your social posts link to the blog posts →
And the blog posts link to each other →
And they all link to your landing page…
👉 You’re creating a flow of authority that Google recognises.
It’s like a mini content ecosystem that all points back to what matters most — your landing page.
Final Tip: Make Sure the Content Is Quality
This strategy only works if:
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Your blog posts genuinely add value
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You’re not duplicating the same points across each article
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Your internal links are contextual and helpful, not just slapped in
Think of it like this: each blog post is a support beam, and your landing page is the roof. The stronger the beams, the more stable (and visible) the roof becomes.
Wrapping Up
So, if you’ve been writing blogs but not getting results, or you’ve got landing pages stuck on Page 2 — give this interlinking strategy a go.
Build a few posts around the topic.
Link them together.
Point them all to the landing page.
Promote them via social.
Then watch what happens.
Got questions? Drop me a message or check out the Authority Flow diagram in the blog for a visual walkthrough.
Cheers,
Ashley
